3 Methods to Remove Irrelevant Prospects from your Database

3 Methods to Remove Irrelevant Prospects from your Database

Marketing Automation

Pardot has a mailable prospect limit of ten thousand by default. If you exceed that, you will either have to purchase another ten thousand spots or you can remove...

Key Aspects of a Successful Pardot Email Marketing Strategy – Part 2 (The Email)

Marketing Automation

A well-built email is the cornerstone of a successful email marketing strategy. Without it, you can do everything else right and you will still fail in achieving your result....

Key Aspects of a Successful Pardot Email Marketing Strategy – Part 3 (Post-Email)

Marketing Automation

In the earlier posts in this series, we have talked about pre-email preparations and the email itself. Let’s move on to the work after an email is sent to...

Key Aspects of a Successful Pardot Email Marketing Strategy – Part 2 (The Email)

Marketing Automation

A well-built email is the cornerstone of a successful email marketing strategy. Without it, you can do everything else right and you will still fail in achieving your result....

Key Aspects of a Successful Email Marketing Strategy – Part 1 (Pre-Email)

Marketing Automation

Email marketing is one of the most important parts of an organization’s marketing strategy. The lines between traditional and digital marketing are blurring with time and email’s importance in...

Discussing Categories of CRM: Operational CRM

CRM, Marketing Automation, Sales Automation, Service Automation

The vastly accepted classifications of CRM are Operational, Analytical, and Collaborative. These classifications provide a general idea about CRM’s strong points because the core features overlap among all types...

How Pardot Lets You Manage Leads Through Scoring and Grading

Marketing Automation

Pardot offers a system of scoring, grading and measuring leads in the marketing/sales funnel so you can make informed decisions about the quality of a potential lead. What is...