Discussing Categories of CRM: Analytical CRM

Discussing Categories of CRM: Analytical CRM

CRM, Marketing Automation

The vastly accepted classifications of CRM are Operational, Analytical, and Collaborative. These classifications provide a general idea of CRM’s strengths as all types of CRM share the same core...

Pardot Engagement Studio – How it works and what does it offer?

CRM, Engagement Studio, Lead Nurturing, Pardot

Pardot engagement studio is a lead nurturing tool that uses a personalized approach to email marketing. You can design a series of automated email interactions – a drip program...

Discussing Categories of CRM: Operational CRM

CRM, Marketing Automation, Sales Automation, Service Automation

The vastly accepted classifications of CRM are Operational, Analytical, and Collaborative. These classifications provide a general idea about CRM’s strong points because the core features overlap among all types...

Why do Startups and SMBs need CRM?

CRM

Regardless of a business’ size, customer relationship management software is a means to control their sales data, and in some cases, the marketing data too. Most CRMs offer powerful...