March 2, 2022

3 Methods to Remove Irrelevant Prospects from your Database

Pardot has a mailable prospect limit of ten thousand by default. If you exceed that, you will either have to purchase another ten thousand spots...

February 25, 2022

Key Aspects of a Successful Pardot Email Marketing Strategy – Part 2 (The Email)

A well-built email is the cornerstone of a successful email marketing strategy. Without it, you can do everything else right and you will still fail...

February 17, 2022

Key Aspects of a Successful Pardot Email Marketing Strategy – Part 3 (Post-Email)

In the earlier posts in this series, we have talked about pre-email preparations and the email itself. Let’s move on to the work after an...

February 10, 2022

Key Aspects of a Successful Pardot Email Marketing Strategy – Part 2 (The Email)

A well-built email is the cornerstone of a successful email marketing strategy. Without it, you can do everything else right and you will still fail...

December 22, 2021

Key Aspects of a Successful Email Marketing Strategy – Part 1 (Pre-Email)

Email marketing is one of the most important parts of an organization’s marketing strategy. The lines between traditional and digital marketing are blurring with time...

December 21, 2020

Discussing Categories of CRM: Analytical CRM

The vastly accepted classifications of CRM are Operational, Analytical, and Collaborative. These classifications provide a general idea of CRM’s strengths as all types of CRM...

September 15, 2020

Pardot Engagement Studio – How it works and what does it offer?

Pardot engagement studio is a lead nurturing tool that uses a personalized approach to email marketing. You can design a series of automated email interactions...

September 8, 2020

Discussing Categories of CRM: Operational CRM

The vastly accepted classifications of CRM are Operational, Analytical, and Collaborative. These classifications provide a general idea about CRM’s strong points because the core features...

September 3, 2020

How Pardot Lets You Manage Leads Through Scoring and Grading

Pardot offers a system of scoring, grading and measuring leads in the marketing/sales funnel so you can make informed decisions about the quality of a...

September 1, 2020

Why do Startups and SMBs need CRM?

Regardless of a business’ size, customer relationship management software is a means to control their sales data, and in some cases, the marketing data too....