December 22, 2021

Key Aspects of a Successful Email Marketing Strategy – Part 1 (Pre-Email)

Email marketing is one of the most important parts of an organization’s marketing strategy. The lines between traditional and digital marketing are blurring with time...

December 21, 2020

Discussing Categories of CRM: Analytical CRM

The vastly accepted classifications of CRM are Operational, Analytical, and Collaborative. These classifications provide a general idea of CRM’s strengths as all types of CRM...

September 15, 2020

Pardot Engagement Studio – How it works and what does it offer?

Pardot engagement studio is a lead nurturing tool that uses a personalized approach to email marketing. You can design a series of automated email interactions...

September 8, 2020

Discussing Categories of CRM: Operational CRM

The vastly accepted classifications of CRM are Operational, Analytical, and Collaborative. These classifications provide a general idea about CRM’s strong points because the core features...

September 3, 2020

How Pardot Lets You Manage Leads Through Scoring and Grading

Pardot offers a system of scoring, grading and measuring leads in the marketing/sales funnel so you can make informed decisions about the quality of a...

September 1, 2020

Why do Startups and SMBs need CRM?

Regardless of a business’ size, customer relationship management software is a means to control their sales data, and in some cases, the marketing data too....