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Who we are?

Rizwan Malik founded Seamless Ideas (previously known as ‘Nadcoms’) in 2015. Today, that startup has grown into a skilled team of more than thirty employees split between digital marketing services and Salesforce services. Our success has formed through our on-going positive relationships built throughout the years with existing clientele that continue to grow with us.

Our vision is to become the go-to brand for organisations that want to carry out digital transformation programs from marketing to organisational level CRM operations. We aim to achieve this by offering our services to organisations that need that extra final strategic guidance from a technological and marketing perspective.

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Rizwan Malik

Founder, CEO

LinkedIn | Manchester, United Kingdom

With over ten years Salesforce experience, Rizwan’s entrepreneurial attributes has grown strength to strength in leading Seamless Ideas into becoming a successful consultancy and strategic Salesforce partner.

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Rehman Ali

Co-Founder, Salesforce Technical Director

LinkedIn | Karachi, Pakistan

With a vast depth of certifications and experience within the Salesforce economy, Rehman is the man behind the scenes getting involved into the nitty gritty areas ensuring that only quality results are achieved.

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Muhammad Adil Zulqarnain

Co-Founder, Salesforce Client Services Director

LinkedIn | Karachi, Pakistan

Adil focuses a majority of his time with clients’, focusing on delivering a streamlined and governed project experience through transparent communication channels in providing a cohesive nurturing experience.

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Jill Tracey

Program Management Lead

LinkedIn | London, United Kingdom

Jill’s ten years’ of experience in client-side Sales, Marketing and CRM provides an invaluable client-centric approach and understanding to project management. Jill has joined Seamless Ideas to lead our program management services and pioneer the shift between SMB and Enterprise client management.  Jill's in-depth experience across diverse industries including retail, travel, hospitality, manufacturing, and not-for-profit has been warmly welcomed by our clients due to the insight and expertise she continuously brings to the table.

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Saniul Ali

Head of Digital Strategy & Marketing Automation

LinkedIn | Leeds, United Kingdom

Saniul is a seasoned planner with over nine years of experience across marketing automation, digital, analytics, project management and Salesforce. He has worked with over fifty organisations from start-ups, large enterprises to multi-brands. An expert in subscription, manufacturing and services business models, he is actively supervising technical and strategic teams such as SFMC, Pardot, Digital and Analytics. Saniul’s gift of sensing the pulse of the market helps him roll out initiatives that are crucial to our client's strategic and commercial growth.

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Punita Rani

Salesforce Marketing Cloud Technical Architect Lead Consultant

LinkedIn | Uttar Pradesh, India

Punita has gained an abundance of experience in marketing automation with a particular ten year spell working on Salesforce Marketing Cloud and delivering complex implementations and journeys across the full omnichannel model. Leading the technical architect developments in Marketing Cloud in tag-teaming alongside Saniul who’s covering the strategic developments for our marketing technology clients. In partnership with Xapdigital, a technical applications team that works with fortune 500 firms and SMEs across different industries, offering vertical-specific solutions to address key business challenges of Manufacturing, Healthcare, HiTech, Educational, and Government sectors.

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Tarik Shafi

Senior Designer Creative Lead

LinkedIn | Manchester, United Kingdom

As a professional designer for over twenty years, Tarik aims to develop and produce the right solutions that suits the client's design, business and marketing needs. Tarik has naturally progressed into the UX field and is constantly looking to find creative ways to help our clients grow and stand out.

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Yousuf Kamran

Senior Digital Marketing Manager

LinkedIn | Karachi, Pakistan

With over five years of versatile experience in the digital marketing industry, Yousuf has evolved into a digital marketing expert with a main focus on marketing automation, marketing analytics and pay-per-click advertisement. He is a certified Pardot consultant as well as our resident certified Google expert.

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Kamil Shoukat

Head of Marketing

LinkedIn | Karachi, Pakistan

Kamil is responsible for building, planning and implementing the overall digital marketing strategies for Seamless Ideas. He manages and monitors the company's marketing footprint to increase brand awareness, improve marketing efforts and increase sales. His marketing tactics rely on targeting specific buyer’s personas that result in quality leads. Kamil is responsible for providing direction, guidance and leadership to the marketing department.

Our Trajectory

  • 2015

    May

    Registered as a Salesforce consulting partner

    June

    Appointed Rehman Ali as Salesforce Director and Muhammed Adil as Salesforce Client Services Director

  • 2016

    January

    On-boarded Events Media Management client ‘Smart Group’ onto a digital transformational program

  • 2017

    June

    On-boarded Transportation focused client ‘3T Logistics’

    July

    On-boarded High-tech Product HVAC Manufacturing global client ‘Air20’

    August

    On-boarded Professional Services client ‘CMSPI’

    December

    On-boarded Healthcare Retailing / eCommerce client ‘AesthetiCare’ onto a digital transformational program

  • 2018

    March

    On-boarded Financial Services focused client ‘Best International Group’

    June

    On-boarded Chemical Product Manufacturing global client ‘Engro Polymer & Chemicals’ onto a digital transformational program

  • 2019

    May

    Appointed Saniul Ali as Head of Digital Strategy & Marketing Automation

    July

    Merged with a Digital Agency and team expansion to 30+

    August

    Established a new division ‘Digital Marketing Services’ led by Saniul Ali

    September

    Relaunch of brand ’Seamless Ideas’ and new service value offerings

    November

    Saniul Ali invited as a guest panellist personally by Salesforce EMEA Programs Director to present to EMEA Salesforce sales team (200+ attendees)

    December

    Became a marketing automation strategic partner for Cognition24

  • 2020

    January

    On-boarded Higher Education Peer-to-Peer software platform ‘Unibuddy’

    February

    On-boarded first United Arab Emirates based software technology client ‘Omnix’

    April

    On-boarded Fundraising donation charity software platform ‘MyTenNights’ onto a large scale advertising and digital campaign

    May

    On-boarded multi-brand Product Manufacturing group 'Pilot Group' onto a digital transformational technology shift program

    June

    On-boarded South Korean-based product marketplace enterprise 'Coupang', overseeing and implementing Salesforce and Marketing Cloud products across both domestic to global divisions

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