Paid Media & SEO
Paid search, SEO and analytics measured on the revenue each channel brings in, not on clicks.
The problem
Traffic is not the metric that pays the bills
A campaign can hit its click target and still bring in no customers. We set up GA4 and Google Tag Manager to track the whole funnel, across your website and platforms, and compare paid and organic performance, so you can see whether Google Ads needs more investment or less.
We have run paid search for Smart Group and VeryPC alongside their CRM work, and SEO for Smart Group.
How we work
Our delivery process
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01
Interrogate
We test the brief with stakeholders across your business, then agree the solution, timeline, team and cost in a statement of work.
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02
Map
A workshop with your managers and key users, written up as a detailed requirements document before anything is designed.
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03
Design
Every field and technical detail is set out in a Configuration Blueprint, so you can see exactly what will be built.
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04
Build
We build in stages, with regular progress updates and show-and-tells, then demo the whole process end to end for your team to test.
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05
Launch
Nothing goes live until you sign it off. We train your team, launch, and stay on standby for user and technical support.
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06
Support
After launch we stay in touch to plan your next phase, with monthly support hours available from our Salesforce specialists.
What we measure
Sectors
Sectors we work in
Education & Non-profit
Salesforce and automated follow-up for schools, colleges and charities, sized for small teams.
Energy & Utilities
A defined sales path in Salesforce for energy projects with partners, parent companies and many sites.
Manufacturing & Industrial
Salesforce built to scale with the business, joined to marketing, with reporting managers can act on.
Dental & Healthcare
Marketing, CRM and reporting for independent dental practices competing with well-funded corporate groups.
FAQs
Questions we get asked
We scope each project against the outcome you need, and set out the solution, timeline, team and cost in a statement of work before work starts.
Yes. Our Salesforce support services give you a set number of support hours each month from our specialists.
Not every engagement is a large project. Smaller pieces of work, such as a one-day process mapping workshop or a Quick Start package, can be booked on their own.
A statement of work covering the technical solution, timeline, team and cost, agreed with your stakeholders before the build starts.
Not just as instructed
Book a free consultation
Tell us the outcome you need, and talk it through with one of our certified Salesforce consultants.