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Air2O is a leading next generation hybrid air conditioning system providing efficient and environmentally responsible cooling and ventilation.

They have completed a variety of successful projects in Europe, the Middle East and America across shopping malls, pharmaceutical processing and storage cooling, and outdoor cooling of stadiums and theme parks.

Seamless Ideas were contacted by Air2O to assist in implementing Salesforce for their Sales Team. Their legacy system was outdated and updating it to a standard that gives scalability was extremely expensive and resource intensive. There were no insights into sales efforts by the sales team. Their existing CRM did not support their anticipated end-to-end business requirements, so it required urgent change.

Business Challenges

Air2O had a clear view of the challenges they were facing with their old systems which is why they approached Seamlessideas to implement Salesforce technology for their sales team.

Limited Capacity to Grow Legacy Systems Scaling up on the existing system with a growing business would have been expensive and resource-intensive with little flexibility available for changes to processes.

Lack of Insight on Sales Operations Little statistical insight into the sales team’s efforts and how those were affecting the business.

Outdated CRM Tech Stack Lack of capability to fulfil business requirements.

Automation solutions that Seamless Ideas provide help you generate more leads and convert more of those leads into paying customers

Implemented solutions

The objective was to move Air2o onto one platform that would handle their current business requirements effectively and be responsive to change for future development if required. The implemented solution encompassed the current ‘as is processes’ and streamlined business activity.

Business Technological Transformation Implemented an integrated system between marketing and sales to streamline business activity and insights.

Robust Processes for Growth Salesforce deployment capable of scaling up in the future without overtaxing resources.

Data Governance New data security measures and data access levels across users.

Enhanced Operations with Automation Workflow automation to make business processes more efficient and eliminating the need for manual intervention.

Insights End-to-end digital analytics across various operations at both an operational and strategic level.

Seamless Ideas Sales forecasting solutions can provide strategic value, increase your visibility into the supply-chain management process, and drive your growth


With an updated system providing scalability with a relatively low resource expenditure. Air2O experienced a more efficient way of conducting their business through automation, insights and enhanced security access.

Improved User Experience There was an increase in user engagement and satisfaction levels. User platform adoption was smoother due to a number of factors including a more intuitive interface.

Increased Team Performance Simpler reporting/analytics and user-friendly mobile access, in addition to organisation-wide workflow automation, led to improved efficiency throughout the organisation.

Greater Security We improved data handling with specific user access types and hierarchy role levels. The inclusion of flexible organisational role permissions with added data security and access levels also provided better system governance.

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with our Consultants

Rizwan Malik

Founder, CEO

With over ten years' Salesforce experience, Rizwan has grown Seamlessideas into a successful consultancy and strategic Salesforce partner.

Jill Tracey

Program Management Lead

Jill’s ten years’ of experience in client-side Sales, Marketing and CRM provides an invaluable client-centric approach and understanding to program management.

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