Paid search · Campaign ROI
VeryPC: lead scoring and campaign ROI you can measure
Account Engagement set up and joined to Sales Cloud, with scoring and grading, branded email templates and campaign reporting.
Paid Media & SEO
Google Ads, judged on pipeline
Clicks are easy to buy. We structure campaigns around the enquiries your sales team closes, then feed results back from your CRM so spend follows revenue, not traffic.
At a glance
- Partner status
- Salesforce Silver Partner
- Reporting
- Multi-touch attribution
Where Google Ads budgets leak
Most accounts are not badly run. They are measured against the wrong thing, and that shapes every bidding decision.
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Optimised for the form, not the sale
Bidding learns from every enquiry equally, so cheap, poor-fit leads crowd out the ones sales can close.
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A structure nobody can read
Campaigns added one at a time over the years, with overlapping keywords and budgets nobody can explain.
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Reports that stop at the click
Cost per lead is reported, but nobody can say which campaigns produced revenue last quarter.
What's included
Scoped per account at the start. You choose which of these the account needs.
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Account audit
Structure, keywords, bidding, tracking and spend reviewed, then written up as a prioritised fix list.
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Conversion tracking
Enquiries tracked properly, then matched to CRM outcomes so bidding learns from qualified leads.
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Account restructure
Campaigns rebuilt around what you sell and who buys it, with budgets you can read at a glance.
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Landing pages
Landing page templates built for each campaign, so the ad and the page make the same promise.
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Retargeting
Consumer and account-based retargeting for visitors who did not enquire, run alongside your email follow-up.
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Attribution reporting
Reporting that follows a lead from first click to closed deal, agreed by sales and marketing.
Method
How a typical engagement runs
Stages follow our standard delivery process. Timings are agreed at scoping.
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Project scoping
Goals, budget and success measures agreed, then set out in a statement of work.
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Requirements mapping
Account audit, plus a workshop with sales to agree what a qualified enquiry looks like.
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Build & test
Tracking, restructure and landing pages built, then checked end to end before spend moves.
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Launch & review
Changes go live in stages, with regular reviews to agree what to improve next.
Technical scope
For whoever signs the scope off. Each row is confirmed at scoping, before we quote.
- CRM
- Sales Cloud, Marketing Cloud Account Engagement
- Landing pages
- Email and landing page HTML templates
- Retargeting
- Consumer and account-based retargeting
- Reporting
- Customer lifecycle and multi-touch attribution
- Deliverables
- Audit report, account structure, tracking plan, team training
Questions
Paid versus organic analysis in Google Analytics shows which channels bring in the most revenue, and whether your Google Ads campaigns need more investment.
We are a Salesforce Silver Partner, so the link between ad spend and your CRM is planned from the start, not added later.
It depends on the size of the account and what it needs. Cost is set out in the statement of work agreed at scoping, before any work begins.
We stay in regular contact to review results and agree the next round of changes. If your team will run the account, we train them first.
Not just as instructed
Book a free consultation
Tell us the outcome you need, and talk it through with one of our certified Salesforce consultants.