Recruitment funnels a lean team can run
Enquiry capture, nurture and follow-up built on marketing automation, so each applicant hears from you at the right time and your team can see where every enquiry stands.
- Salesforce partner
- Silver
- Salesforce certifications
- 50+
Why enquiries go cold
Most recruitment teams don't lack enquiries. They lack the time to follow each one up properly.
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Enquiries that wait for a reply
Forms land in a shared inbox, and the first response depends on who is in that day.
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One message for every applicant
Everyone gets the same newsletter, whatever course, campus or cause they asked about.
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No line from campaign to applicant
Marketing can report clicks and form fills, but not which campaigns produced applications.
How it works
Each step hands over to the next automatically, and every result is reported against its source.
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Capture
Forms and landing pages that record where every enquiry came from.
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Qualify
Scoring and routing, so the right person follows up first.
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Nurture
Journeys matched to what each person asked about.
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Convert
Reminders, event invitations and application prompts, timed to each stage.
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Report
Multi-touch attribution from first campaign to application.
Built for applicant and supporter data
- Consent captured on every form and recorded per channel
- Data governance set up to support GDPR compliance
- Access set by role across admissions, marketing and fundraising
Questions
Usually Marketing Cloud Account Engagement, connected to Salesforce. We review the platform you already have before recommending any change.
If it's Salesforce, yes. For other systems, we confirm the integration options during requirements mapping.
Yes. Training is part of every project, from bespoke sessions to mentoring an internal administrator.
Not just as instructed
Book a free consultation
Tell us the outcome you need, and talk it through with one of our certified Salesforce consultants.