Salesforce & CRM
Salesforce & CRM

Marketing Cloud, wired into Salesforce

We plan Marketing Cloud, set it up and connect it to Sales Cloud. Your journeys start from CRM data, and every send reports back to the team that owns the account.

At a glance
Works with
Sales Cloud, Experience Cloud
Scoped and priced in
Statement of work
Salesforce certifications
50+

Where Marketing Cloud projects stall

The licence is the easy part. These are the gaps that appear when a team is ready to automate but the groundwork isn't there.

  1. Leads handled by hand

    Enquiries are allocated and chased manually, so growth hits a bottleneck long before the platform does.

  2. No journey to convert leads

    New leads get one email, or none, because nothing automated takes them from interest to sign-up.

  3. Data that doesn't flow

    Registrations and form data sit outside Salesforce, so marketing sends to a list sales can't see.

Marketing Cloud customer journey sending email, mobile and follow-up messages to an audience

What's included

Scoped per project in the statement of work.

  1. Platform selection review

    Marketing Cloud or Account Engagement, tested against your channels and sales process before you buy.

  2. Deployment plan

    Data sources, sending set-up and a phased rollout, written down and agreed before configuration starts.

  3. Sales Cloud integration

    Leads, contacts and campaign activity shared with Sales Cloud, so both teams work from one record.

  4. Journeys & drip campaigns

    Automated journeys that welcome, nurture and follow up, built around the steps to becoming a customer.

  5. Email & landing templates

    Responsive HTML templates built to your brand, so your team can create new sends without code.

  6. Training & handover

    Bespoke training and mentoring so your team runs the platform. Ongoing support if you'd rather not.

Method

How a Marketing Cloud project runs

Our seven-step delivery process, grouped into five stages.

  1. Scope

    Marketing and sales stakeholders agree the solution, timeline, team and cost in a statement of work.

  2. Map & design

    A requirements workshop, then every journey, field and integration recorded in a Configuration Blue Print.

  3. Build & test

    Regular show-and-tells as it comes together, then an end-to-end demo for your sign-off.

  4. Launch

    Training for everyone who'll use it, go-live, and our team on standby for support.

  5. Next phase

    We keep in touch after launch to plan what the platform should do next.

Technical scope

For the people who'll sign the scope off. Everything here is confirmed in the statement of work before the build starts.

Platforms
Marketing Cloud, Sales Cloud, Experience Cloud
Programmes
Email journeys, drip campaigns, surveys
Salesforce objects
Lead, Contact, Account, Opportunity, Campaign
Data feeds
Automated lead file imports, web registration forms
Deliverables
Statement of work, Configuration Blue Print, templates, training
Coupang case study: shopping cart and an automated seller onboarding journey
Marketing Cloud · Retail and e-commerce

Coupang: seller sign-ups up 31% with automated onboarding

Automated lead routing, a self-service seller portal and Marketing Cloud journeys, built to take the manual work out of seller acquisition.

Monthly seller sign-ups
+31%
Global seller sign-up time
−53%

Questions

It depends on how you sell and who you're talking to. Our platform selection review compares the two against your needs before you commit to licences.

Yes, and we plan the connection from the start, so campaign activity shows up on the records your sales team already uses.

Yes. A platform review looks at how your instance is set up and used today, and gives you a prioritised list of what to fix.

That's the aim. Our Marketing Cloud launch pack pairs best-practice training with a consultant on standby while your own team makes changes.

Not just as instructed

Book a free consultation

Tell us the outcome you need, and talk it through with one of our certified Salesforce consultants.