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Paid Media & SEO
Paid Media & SEO

Multi-location PPC, one account, every site

For businesses with many branches, sites or franchises. One account structure, budgets set per location, and reporting that shows which sites are winning work and which need help.

Book a scoping call What's included
At a glance
Partner status
Salesforce Silver Partner
Reporting
Per location and account-wide
Salesforce certifications
50+

What breaks as you add locations

Running one location well does not scale by copying it. These three problems tend to arrive together.

  1. Your own sites bidding against each other

    Overlapping targeting puts neighbouring locations in the same auctions, pushing up each other's costs.

  2. Budget split evenly, demand is not

    Every site gets the same share, while one is turning work away and another is quiet.

  3. No view by location

    Results are reported for the whole account, so nobody can see which sites the spend is helping.

Map with pins for several branch locations, one highlighted, with local search and reporting icons

What's included

Scoped to your locations at the start. You choose which of these you need.

  1. Location audit

    Targeting, budgets and keywords mapped site by site, to find where locations overlap and spend is wasted.

  2. Account structure

    One structure that scales, with a campaign per location and shared rules that stop sites competing.

  3. Location landing pages

    Landing page templates that show the right address, services and contact details for each site.

  4. Budget rules

    Clear rules for moving spend towards locations with capacity, reviewed on an agreed schedule.

  5. CRM connection

    Enquiries recorded against the right location in Salesforce, so results are counted site by site.

  6. Per-location reporting

    One view for head office and one for each site manager, both built on the same numbers.

Method

How a rollout usually runs

Stages follow our standard delivery process. Timings depend on your number of locations.

  1. Project scoping

    Locations, goals and budget agreed, then set out in a statement of work.

  2. Requirements mapping

    A site-by-site audit and workshops with head office and location managers.

  3. Pilot & test

    The new structure built for a small group of pilot sites and checked end to end.

  4. Roll out

    The remaining locations moved across in planned groups, with checks after each one.

  5. Launch & review

    Team training and handover, then regular reviews of budget by location.

Technical scope

For whoever signs the scope off. Each row is confirmed at scoping, before we quote.

CRM
Sales Cloud, Marketing Cloud Account Engagement
Landing pages
Location landing page HTML templates
Reporting
Multi-touch attribution, reported per location
Deliverables
Location audit, account structure, budget rules, team training

Questions

We look at this during scoping. If a multi-location structure is not worth it for your business yet, we will tell you.

That is your call. At scoping we agree who sets budgets, who approves changes and what each location manager can see.

That is the aim. We are a Salesforce Silver Partner, and connecting your systems is part of the work.

Yes. Reporting is built per location as well as account-wide, so each manager sees their site and head office sees the whole picture.

Not just as instructed

Book a free consultation

Tell us the outcome you need, and talk it through with one of our certified Salesforce consultants.

Book a consultation info@seamlessideas.co.uk