Reporting · Campaign ROI
VeryPC: lead scoring and campaign ROI you can measure
Account Engagement set up and joined to Sales Cloud, with scoring and grading, branded email templates and campaign reporting.
Integration & Data
Tracking and analytics, tied to revenue
Most reporting stops at the form fill, so nobody can say which campaigns produce customers. We connect marketing activity to Salesforce so your reports follow a lead through to revenue.
At a glance
- Scoped and priced in
- Statement of work
- Works with
- Salesforce, Account Engagement
Why the reporting stops short
The data usually exists. It just never meets in one place.
-
Tracking that breaks quietly
Tags and forms change over time, and nobody notices the data has stopped until a report looks wrong.
-
Leads without a source
Campaign details are lost between the website and the CRM, so opportunities look like they came from nowhere.
-
Credit to the last click
Reports reward whatever happened just before the form fill and undervalue everything that built the interest.
What's included
Scoped per project. Definitions are agreed with sales and marketing before anything changes.
-
Tracking audit
What your website, forms and campaigns record today, where that data goes, and where it gets lost.
-
Measurement plan
The events, fields and definitions agreed with sales and marketing, written down before anything is built.
-
Source capture
Campaign and source details carried from the first visit into Salesforce with every new lead.
-
Multi-touch attribution
Customer lifecycle and multi-touch attribution reporting, so credit is shared across the whole journey.
-
Data governance
Sales and marketing data rules that keep fields consistent, so reports stay accurate after launch.
-
Dashboards and handover
Reports sales and marketing both sign off, plus training so your team can build its own.
Method
How a tracking project runs
Stages follow our delivery process. Durations depend on how many sites and channels are involved.
-
Scope
Sales and marketing agree a statement of work covering solution, timeline, team and cost.
-
Audit and map
A tracking audit and a workshop that agrees what counts as a lead, an opportunity and a win.
-
Design
Events, fields and attribution rules written into a Configuration Blue Print.
-
Build and test
Tracking and reports built with regular show-and-tells, then checked against real leads.
-
Launch
Dashboards live, your team trained, and ours on standby for user and technical support.
Technical scope
For the people who'll sign the scope off. Everything here is confirmed in the audit before we quote the build.
- Salesforce clouds
- Sales Cloud, Account Engagement, Marketing Cloud
- Analytics tools
- Google Analytics 4, Google Tag Manager, enhanced ecommerce tracking
- Data captured
- Campaign source, form submissions, lifecycle stage, opportunity influence
- Reporting
- Customer lifecycle and multi-touch attribution
- Deliverables
- Tracking audit, measurement plan, Configuration Blue Print, dashboards, training
Questions
Yes. Funnel-wide tracking follows the customer journey across websites and platforms, so you can see where people drop out at each stage.
The audit starts with what you already record, so we keep what works and fix what doesn't rather than starting again.
The one your sales and marketing teams agree reflects how you win customers. We compare models against your own closed deals before recommending one.
Daily, monthly or at whatever interval suits your team. The dashboards are yours, so your team can also run them any time.
Not just as instructed
Book a free consultation
Tell us the outcome you need, and talk it through with one of our certified Salesforce consultants.