Case study
VeryPC: lead scoring and campaign ROI you can measure
The challenge
VeryPC builds computers and customised ICT solutions for businesses and education providers across the UK. Its digital marketing tools no longer met the needs of the business, campaign ROI was hard to measure accurately, and there was no way to follow a lead from first touch to sale or judge its quality.
With little automation between marketing and sales, reporting relied on manual work.
Our approach
We implemented Account Engagement and joined it to Sales Cloud leads, contacts, accounts, opportunities and campaigns. We defined prospect scoring and grading, analysed existing leads to find the marketing ones, and moved those into Account Engagement.
We built reports and dashboards for ROI, responses, opt-outs and engagement, automated sales tasks triggered by marketing activity, designed responsive branded email templates, and showed key marketing data on Salesforce lead and contact records.
The outcome
VeryPC moved from its legacy tools to Account Engagement, with its data consolidated and joined to Sales Cloud. Automated reporting and tracking have cut manual work, and qualified leads now pass to sales automatically, with their status visible to both teams. We have also supported VeryPC with paid search.