Multi-location PPC for dental groups
One paid search structure across every practice in your group, with budget moved to the practices that have space and reporting for each site. Judged on booked appointments, not clicks.
- Salesforce partner
- Silver
- Salesforce certifications
- 50+
What goes wrong as a group grows
Paid search that works for one practice doesn't scale by copying it. These problems tend to arrive together.
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Practices bidding against each other
Overlapping targeting puts neighbouring practices in the same auctions, raising each other's cost per click.
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Budget where it's easy, not where it's needed
Spend is split evenly while one practice is fully booked and another has gaps in the diary.
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No line from click to chair
Calls and form fills are counted, but nobody knows which ones became an attended appointment.
How it works
Five steps, run by one team, from the first search to reporting for each practice.
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Search
One account structure, with campaigns per practice and no overlapping targeting.
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Practice page
A landing page for each practice, so the ad and the page make the same promise.
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Enquiry
Calls, forms and bookings recorded against the practice they came from.
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CRM
Booked and attended appointments tracked in Salesforce, not just form fills.
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Practice reporting
Budget reviewed practice by practice, against the diaries that have space.
Questions
It depends on the system. We check how it shares its data before any build starts, and set out the approach in the statement of work.
We look at this during scoping. If a group structure isn't worth it for you yet, we'll say so.
Yes. We restructure in place, so you keep your account history rather than starting again from zero.
Not just as instructed
Book a free consultation
Tell us the outcome you need, and talk it through with one of our certified Salesforce consultants.