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Sales & Marketing Data Governance

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In the world of marketing, it’s all about generating new prospects and building loyalty with your audience. But data governance elements are overlooked. Data governance is a broad area. However, from a marketing and sales operations perspective, data governance needs can be met without overcomplicating processes.

Transparent data governance

A data governance process that meets legislation gives your audience the power to change consent permissions easily. Plus, your organisation will commit to adhere to EU law.

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Data management protection

A data governance process cleans your database of duplicates before changes are made. A clean data governance process means your prospect data is protected, while also benefiting from greater high engagement and accurate reporting.

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Brand reputation protection

A lack of data governance ownership and handling can impact the reputation of your organisation. A bad reputation can impact SEO and email deliverability rates due to a drop in ‘trust’ domain ranking.

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