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Persona Development

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You’ll be surprised how many organisations think they have their customer personas figured out. But when it comes down to it, most personas miss vital information, lack research, or are vague.

Informative current personas

A defined customer persona to help segment your database, leading to higher engagement and increased conversion rates.

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Detailed journey maps

Information gathered from interviews will form the basis of a detailed customer journey map, detailing user behaviour insights.

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Intuitional documentation

Customer personas and the customer journey will be documented and easy to read. This information is used to improve content marketing and make strategic decisions.

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Ultimate guide to CRM

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Buyer’s guide for CRM expert

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Pardot Engagement Studio

Pardot engagement studio is a lead nurturing tool that uses a personalized approach to email marketing. Read more

Discussing Categories of CRM

The vastly accepted classifications of CRM are Operational, Analytical, and Collaborative. Read more

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