You’ll be surprised how many organisations think they have their customer personas figured out. But when it comes down to it, most personas miss vital information, lack research, or are vague.
Informative current personas
A defined customer persona to help segment your database, leading to higher engagement and increased conversion rates.
Detailed journey maps
Information gathered from interviews will form the basis of a detailed customer journey map, detailing user behaviour insights.
Customer personas and the customer journey will be documented and easy to read. This information is used to improve content marketing and make strategic decisions.