Targeting the 20% of target account customers that attribute to 80% of your revenue — is the smartest technique to streamline your marketing resources and sustain growth.
Streamlined marketing resources
By channelling your marketing efforts on an account-based marketing reporting level, your decisions are more strategic — concentrating your marketing efforts on a smaller but more profitable audience.
Increased selling opportunities
Targeting enables sales operations to think further than the lead itself. Focussing on the account level with account-based selling will increase up-sell and cross-sell opportunities.
Greater growth ROI
Streamlined sales operations reduce operational running costs. Discounts and bundle packages enable up-selling and cross-selling opportunities, which leads to increased sales conversion rates.