Limited Capacity to Grow Legacy Systems Scaling up on the existing system with a growing business would have been expensive and resource-intensive with little flexibility available for changes to processes.

Lack of Insight on Sales Operations Little statistical insight into the sales team’s efforts and how those were affecting the business.

Outdated CRM Tech Stack Lack of capability to fulfil business requirements.

Business Technological Transformation Implemented an integrated system between marketing and sales to streamline business activity and insights.

Robust Processes for Growth Salesforce deployment capable of scaling up in the future without overtaxing resources.

Data Governance New data security measures and data access levels across users.

Enhanced Operations with Automation Workflow automation to make business processes more efficient and eliminating the need for manual intervention.

Insights End-to-end digital analytics across various operations at both an operational and strategic level.

Improved User Experience There was an increase in user engagement and satisfaction levels. User platform adoption was smoother due to a number of factors including a more intuitive interface.

Increased Team Performance Simpler reporting/analytics and user-friendly mobile access, in addition to organisation-wide workflow automation, led to improved efficiency throughout the organisation.

Greater Security We improved data handling with specific user access types and hierarchy role levels. The inclusion of flexible organisational role permissions with added data security and access levels also provided better system governance.